Marketing Strategy –
The Secret to Doubling Your Revenue in 12 Months

Why Some Companies Thrive and Others Wither
The single most prominent problem we see over and over again are companies that are at the end of their resources and are far from the finish line of excitingly profitable revenues. In fact, we’ve calculated that as many as 85 out of 100 businesses have completely failed after five years and 11 out of the remaining 15 have failed to thrive, or dramatically under perform the way the founder had anticipated. The fall out is most likely financial ruin, stress, strained relationships, and most importantly lost time and invested savings leaving many with a sour experience in free enterprise.

On the brighter side there are the remaining 4 companies that did something different, possessed some secret formula, and had access to sufficient resources. What is the secret? We’ve determined that business failure is a result of one, or more of the following: lack of knowledge, lack of skills, insufficient capital, or failure to take appropriate action. All successful, thriving companies have assembled around them all four of the elements of success: knowledge, skills, capital, and accountability.

Two Critical Components to Becoming a Thriving Company
Nobody goes into an entrepreneurial spasm thinking, “How can I lose my money, family, and friends through this new venture.” You love to waste your time and lose money… right? …of course not. We all develop a new enterprise believing we’re going to be sitting atop the next Microsoft. To become a Microsoft, or even a modestly thriving company for that matter, you must adhere to two critical, foundational components: The first is, “Be in business on purpose,” and the second is, “Be Market Driven™.”

Being in business on purpose is a far-reaching concept. It means that you know what you want out of your business and that everything you do in your business has a purpose. It means understanding how your business fits in the roadmap to achieving what you really want. Defining the purpose for being in business is difficult for most people. Sometimes it’s financial quests and sometimes it’s necessity (for the psychologically unemployable). In all instances; however, it boils down to a desire for freedom.

Most business owners get lost in the busyness of business and get so close to the wheel they fail to recognize major road blocks that are easily remedied. We discover all to often that entrepreneurs’ attachments to ideas are stronger than intended purposes. Attachment to “my baby,” can become your largest pothole. If you ever hope to make it to the top tier of revenue generating behemoths, you must be, first and foremost, a market driven company. Being market driven means you are responding to the needs and demands of a targeted marketplace and not foisting your products on an uninterested market.

Be Market Driven™ and Watch Your Revenues Skyrocket
Shifting your existing company to a “market driven” company is no small undertaking. It’s a shift in thinking as well as a shift in strategy. Sometimes the transition involves a name change, new product offerings, and even a whole new identity. It’s all subject to what your target audience wants. Hitting the mark correctly means dramatically improved revenue. Hitting the mark with as little miss-steps as possible requires a carefully thought out and researched strategy...