How many times have you spent money on some sort of marketing piece and the results were marginal? Or, created a web presence and your traffic is dismal? It generally has to do with the technical strategy of the marketing piece. Most agencies and freelance graphic artists only create "pretty" brochures and marketing collateral. We believe that any tool that is created should be a result of well-planned strategy. Our tools combine technical marketing expertise with artistic beauty. The result is enormously effective marketing pieces that are strategically designed to generate sales.

Excellent strategy is our specialty. We look deep into customer buying behaviors; strive to identify who is most likely to buy your item; and craft messages that most likely appeal to the needs of that group.

We focus our marketing tool development around four specific areas:

Business Identity Package
If you're a new business, or an old business, identity is an important element. Improved identities can breakdown fundraising barriers and increase sales. We've seen sales ratios go from 1 sale from every 1000 exposed customers to 1 sale in every 10 exposed customers just by aligning the image and position of the company with the intended market. That's a 1000 percent increase is sales volume! Even though an investment in identity is speculation, we've seen positive results over and over again. We make you look like you're in business! The Business Identity Package may include:

• Naming strategy
• Logo, logo guidelines
• Business Cards
• Letterhead
• Envelopes

Marketing Collateral Material Development
A natural fall-out of developing sound marketing strategy is the identification of necessary marketing tools. All of our tools are strategy based, which is a different mentality from other agencies. Other service companies and free-lance graphic artists have a vested interest in you building tools.
StreetMaker is a business and marketing strategy firm first and foremost and brings together the level of artistic talent you need at the stage you need. Our vested interest is in your success, not whether or not you choose to do a brochure. Our network of outside associates allows us to create the proper material for your size and budget. We can engineer startup materials, or fortune 100 mega tools.

Some of the marketing material we can develop include:

• Brochures
• Sales Kits
• Direct Mail
• Audio, and Visual Productions

Web Site Design and Hosting
Because the Internet is a valuable component to today's marketing mix, we offer web design and hosting services for our clients. Our websites are designed to operate as a function of the overall strategy of your company and not merely to act as an on-line brochure or glitzy presentation. The end goal is to help facilitate the selling process of your organization and maximize all of your revenue generating opportunities. In addition, we can host your informational site. Hosting the site allows us to make on-going adjustments to the content and look of your site based on the over-arching plan of your company.

Creative and Technical Copy Writing
The word is powerful. In fact, small adjustments in context can create dramatic increases in sales responses. We craft the language to create powerful sales verbiage to inspire your customers to buy from you. Our copy writing services can be used independently to create:

• Sales Letters
• Marketing Materials
• Commercials
• Business Plans
• Press Releases