|
How
many times have you spent money on some sort of marketing piece
and the results were marginal? Or, created a web presence and your
traffic is dismal? ROI generally has to do with the technical strategy
of the marketing piece. Most agencies and freelance graphic artists
only create "pretty" brochures and marketing collateral. We believe
that any tool that is created should be a result of well-planned
strategy. Our tools combine technical marketing expertise with artistic
beauty. The result is enormously effective marketing pieces that
are strategically designed to generate sales.
Excellent
strategy is our specialty. We look deep into customer buying behaviors;
strive to identify who is most likely to buy your item; and craft
messages that most likely appeal to the needs of that group.
We
focus our marketing tool development around four specific areas:
Business
Identity Package
If you're a new business, or an old business, identity is an important
element. Improved identities can breakdown fundraising barriers
and increase sales. We've seen sales ratios go from 1 sale from
every 1000 exposed customers to 1 sale in every 10 exposed customers
just by aligning the image and position of the company with the
intended market. That's a 1000 percent increase is sales volume!
Even though an investment in identity is speculation, we've seen
positive results over and over again. We make you look like you're
in business! The Business Identity Package may include:
- Naming
strategy
- Logo,
logo
guidelines
- Business
Cards
- Letterhead
- Envelopes
Marketing
Collateral Material Development
A natural fall-out of developing sound marketing strategy
is the identification of necessary marketing tools. All of our
tools are strategy based, which is a different mentality from other
agencies. Other service companies and free-lance graphic artists
have a vested interest in you building tools.
StreetMaker is
a business and marketing strategy firm first and foremost and brings
together the level of artistic talent you need at the stage you
need. Our vested interest is in your success, not whether or not
you choose to do a brochure. Our network of outside associates
allows us to create the proper material for your size and budget.
We can engineer startup materials, or fortune 100 mega tools.
Some
of the marketing material we can develop include:
- Brochures
- Sales
Kits
- Direct
Mail
- Audio,
and Visual Productions
Web
Site Design
Because the Internet is a valuable component to today's
marketing mix, we offer web design services for our clients. Our
websites are designed to operate as a function of the overall strategy
of your company and not merely to act as an on-line brochure or
glitzy presentation. The end goal is to help facilitate the selling
process of your organization and maximize all of your revenue generating
opportunities.
Creative
and Technical Copy Writing
The word is powerful. In fact, small adjustments in context can
create dramatic increases in sales responses. We craft the language
to create powerful sales verbiage to inspire your customers to buy
from you. Our copy writing services can be used independently to
create:
- Sales
Letters
- Marketing
Materials
- Commercials
- Business
Plans
- Press
Releases
|
