Mapping the "market driven" strategy for your company begins at the core. Good marketing… effective marketing, if it's not just luck, is a result of your whole organization, right down to the heart of the founder, functioning as a market intelligent… market driven machine. You've heard of the 4 "Ps" of marketing.

Do you notice anything? That's right. Marketing is not just an ad in the newspaper, or a number in the phone book. Marketing is the process of "doing" business. That's why StreetMaker is a "business" and marketing strategy firm. Our strategy development process concentrates on developing the 3 critical focuses business™

Three areas you need to develop to turn your business into a Market Driven cash-generating machine.

If you fail to plan and budget across all three areas, your chances of going out of business are highly likely. We see many a new venture that has dumped all its available resources into the development of a product alone. On the flip side, if you dump all your resources into promotion, and you can't deliver, you will lose all the new customers you've attracted and your investment. At the same time, if your product is problematic and isn't correctly positioned to your market, it doesn't matter what kind of branding miracle you pull off, your customer base will be extremely limited and your business life expectancy will be in question. Good products, that communicate to and satisfy specific, identifiable needs in the marketplace, that can be delivered efficiently, are in line to be a market phenomenon.

We at StreetMaker have crafted a systematic approach for developing your market driven company and its revenue rocking promotional strategy. Our desire is to help you fully develop, implement and manage your business and marketing strategy through programs that are both time-efficient and economical. We begin with The Compass Process™.

After years of analyzing success attributes of thriving companies, and testing and retesting business theories and their practical application, we've released The Compass Process™ with the core theme - Be Market Driven™. Throughout the process, we will meet together to systematically, interactively construct your market driven strategies. You are given assignments based on our guidance to gather data and probe the reasoning behind the core of your business. In each session, we will address the immediate frustrations you are experiencing and develop customized solutions to each barrier you meet. In addition, we will discuss original business development frameworks, take a mechanical look at how your company measures up and develop creative strategies to cause your revenues to rock!